Benefits of Use Videos on Website – Guide

We all know that the internet is constantly changing, but did you know that it is also changing the way we behave? The Internet has changed the way we consume all information. In recent years, Americans have moved from content readers to content viewers. We spend less and less time reading long texts online, preferring to watch a video with the same information. According to statistics, some of the most popular online activities include: texting, checking email and, you guessed it, watching videos. At the time of writing, there were 239 million online digital video viewers in the US. In fact, over ⅓ of all online activity is spent watching videos! This change in behavior has resulted in some pretty notable changes in the way companies have started organizing and formatting their websites to get more visitors, keep them on the page longer, and ultimately convert those leads into loyal customers.

Benefits of using video on your website

visual experience

Watching a short, straightforward video about a product is the way to go. Gone are the days of reading long, drawn out 500-word paragraphs that neglect today’s short attention span. An effective video can be easier to digest and provide the most information by communicating with the viewer in more aesthetic ways, saving valuable time. Improved user interaction as well as features such as HD, streaming and animation indicate that the potential of video content is infinite and a surefire way to get a message across to your customers.


Those outdated ‘Meet Us’ profiles listing employee likes and dislikes on a company’s website must be old history thanks to video content that has the ability to showcase the personality of the business in a more engaging and modern way. Video messages can emit an emotional response from the customer with the aim of aligning them with your company’s personality. Whether you want to be funny, trustworthy, sophisticated or educational, the options are endless and embedded videos are a great way to portray your customer’s personality.

On demand

Video on demand, the accessibility of your content is available to anyone, anytime, anywhere. Unlike traditional sales methods, the customer can view your marketing campaign anytime and as often as they want. In addition to being more convenient for the consumer, video resources can be accessed on any device across a variety of digital platforms. That means you’re on the go with your smartphone, stuck on your desktop at work or on the go. home on a tablet, the content is ready and available.

Social media

The rise and success of social media is undeniable, and any company that doesn’t use it to reach a wider and potentially global audience is likely to be stuck in the past and relegated to the history books. Whether it’s Twitter, Facebook, Instagram, Snapchat, Tumblr or any of the other hundreds of social media sites, a social media presence fits the bill. Combine this with the power of video on your website and success is sure to follow. Context up Social media aligned marketing campaigns is a simple formula that allows users to get their message across to others and act as a modern word of mouth


When customers use search engines to look for a business, the ranking in which the website appears is often of great importance to those responsible. Recent results from a study by Forrester show that a website with video is 53 times more likely to rank higher than a website that only features text-based content. This suggests that search engines prioritize video results and are therefore easier to find when searching the web. After the survey, the customer is likely to stay on the page longer as they are expected to engage with the messages presented in the video. Marketing continues to evolve at a rapid pace and video is a huge contributing factor. Those with their finger on the pulse will recognize that video is becoming increasingly popular and sought after. If a picture is worth a thousand words, a video is worth much more.

Final note

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