Guide: How to Improve Blog Quality using Data Storytelling

Since the dawn of humanity, people have been telling each other stories in various forms. Storytelling has serious traditions in every culture. Myths, legends, stories, poems, folk songs all show the endeavor people have always had to connect with each other, to people from other cultures and to future generations. In our interconnected, globalized world there is one greater need than ever for the kind human connection and understanding that storytelling can convey New technologies such as the big data revolution data visualizationand data analysis tools enable us to enhance the quality of our stories by supporting them up with relevant data. Probably the most popular form of data storytelling is infographics, but more and more websites are using data stories and visual data to convey the message more effectively and engage their audience at a deeper level. In this post, we’ll take a look at how data storytelling works in practice, and how it can help you make your writing more compelling and authentic.

How Data Storytelling Can Level Up Your Text

Data needs stories, and stories need data. Data without stories is dull bald, And his hard to understand theirs. Stories are without data less reliable and can be seen as if they were just randomized up When we use data as a backupup up our stories, we can avoid suspicion that we are inaccurate or that we manipulate our data. Well-chosen data can serve as evidence Data storytelling or data journalism is a new form of written communication in which the author analyzes a large dataset and filters out the relevant part In others words, data storytellers transform big data into small data into find the accurate and digestible dataset they can use to best illustrate their story In fact, data storytelling is so important these days that Google launched a new product this summer called Google News Lab to back it up. Google News Lab explains it quite accurately how data-driven stories can level up the quality of your writing “New platforms and technologies have opened up up the playing field for reporting, and journalists and entrepreneurs are developing more dynamic, engaging and powerful ways to tell stories than ever before ”. Data storytelling is of course not only reserved for journalists, but for anyone who needs to convey a message, such as copywriters, designers, marketers and bloggers.

How to find relevant data

We’re lucky because there are many resources today that were previously unavailable to the public. Just think of open data, open access publishing or MOOCs (Massive Open Online Course) transmit high-quality and accessible knowledge to all parts of the worldBecause the world is full of information, finding the relevant data is increasingly becoming like a “needle in a haystack” problem. The first task of data storytelling is to find the needle you need (the small data set) in a huge haystack of data. You will need a needle that matches the thread (the story) of the story so you can use them together to sew a valid and robust piece (the data story) that you or your client can happily wear. First of all, the information you find must be reliableThe internet is full of misinformation so you have to be careful. Sometimes you can get the right information and useful tips found in blog posts and forums, but these resources are better double-checked and supported up with other alternative sources. The more prominent and reliable a data source is, the better. University websites, open access journals, national statistical offices such as the British Office for National Statistics, large reputable organizations such as the US Federal Reserve, or international organizations such as the UN usually provide information and a knowledge base that is reliable and trusted by the vast majority of people .

Google News Lab has several tutorial videos about it how to Use Google’s various tools to find the relevant data you need to be a reliable and exciting data storyteller. Here we list three courses that we think are the most helpful, but you can find information about many other Google tools and courses from Google News Lab. Google Advanced Search feature allows you to research closely. If you click on the little gear icon on Google home page, you can select the “Advanced Search” option that will take you to the Advanced Search screen where you can refine your search. You can search for the exact phrase, omit certain ones words, you can narrow your search by language, region, domain, last update and file type, and there are many other options that can lead you to the most accurate data set.

Google’s Public Data Explorer is useful data research and data visualization toolIt collects datasets from trusted sources such as the World Bank or the Eurostat, and allows you to track changes over time and compare statistics based on region, industry, country, gender and many other variables. You can choose from many data visualization options, such as line charts, bar charts, map charts, and bubble charts. You can even save the datasets you have created in your Google profile so that you can return to them later. You can reach Public Data Explorer here.

Google Trends allows you to explore various topics, and under the ‘Trending Stories’ section you can see which queries are most searched for on Google in that time. You can use this handy tool to see how interest in a specific term has changed over time, as well as compare the popularity of different names. You can also find the geographic regions where the specified search term was most popular, and Google Trends even offers the option to view related searches. Google Trends has a lot of cool use cases, for example, the Washington Post used it to produce a Daily Misery Index by analyzing depression-related search terms year-round.

How to find the right tools

After you find the right data, you need to visualize it. Public Data Explorer and Google Trends visualize data on the go, so if you’re using them, don’t worry about that how to present them to your visitors. Google Maps also allows you to quickly visualize geolocation-based data. We have a great one tutorial here on approx how to customize Google Maps to create interactive and information-rich maps that you can embed in your website. Google has another cool geo-based data visualization tool called Google Earth Pro that is made for free by Google. Google Earth Pro is not an online tool; you have to download it to your computer. The software provides you with an interactive 3D globe with advanced data visualization, analysis and drawing tools.

How to Improve Blog Quality using Data Storytelling: benefits


Final note

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