How to Manage and Accelerate Digital Assets on a Business Website – Guide

If you’re thinking about implementing a digital asset management solution, it’s time to create a digital asset management strategy. From setting up workflows, assigning and managing asset ownership, and creating a taxonomy that drives discovery, to user adoption and results measurement, there are lots of things to think about as you start designing your DAM strategy. To ensure you weigh all the important considerations and take the right steps to define your organization up For the success of digital asset management, we have compiled some tips and insights into key considerations organizations should make when crafting their digital asset management strategy.

How to Manage and Accelerate Digital Assets on a Business Website

What is a Digital Asset

A digital asset is an image, audio file, presentation, video and other branded content or media that generally has usage rights or licensing requirements. These files can be in a variety of formats, including PNGs or JPGs for images, WAVs and BWFs for audio files, PSDs and TIFFs for design files, PDFs and Word documents, and more. Either way, these files grow exponentially over time, so a DAM platform must be able to support a wide variety of media file types (even if not all do).

Benefits of a digital asset management system

Digital asset management software ensures that internal and external teams are organized into a single source of truth. It allows quick access to relevant files, automated workflows and permissions management for individual parts or entire collections of assets. The list of benefits for brands is broad for organizations inside and outside the company, but there are several common themes.

How to manage and accelerate digital assets on your website

optimization techniques

If you manage your digital assets on your local storage, you can also allow people to access unauthorized files and outdated photos. On-premises enterprise infrastructure and software are expensive and unnecessary to manage. Managing digital assets in the cloud requires no maintenance from your team because updates are automatic. Consider how the new DAM solution will be used in your organization. Different access levels can be configured on a DAM system so that everyone has access to the digital assets employees need for their daily work.

Workflow layout

Deciding who should have the authority to upload documents is a critical part of your company’s workflow design. If you get this right, your attachments will be well organized and regularly updated, making the system easier to use on a daily basis.

task assignment

For AEC and the real estate sector, a structure per project is suggested. To make it easier for customers to find photos, you can edit designs to suit your unique business needs. For example, a team leader, project manager, or other manager can categorize digital assets by task. That way, it’s easier to maintain a pattern. This can be beneficial for people creating presentations or assisting sales and staff with design and planning.

keyword management

DAMs use keywords to help users find and manage their assets. The marketing team or DAM administrator may be responsible for managing the keywords, although it may be helpful to get feedback from other organizations using the DAM solution. If the teams agree on the keyword list and layout, it will be easy for everyone to jump in and use them. Differences in uploaded material should be considered when creating keyword lists or structuring content. When choosing keywords, make sure they are familiar terms within the organization so that everyone understands what you are talking about. Using synonyms in your structure makes it easier to use. Tags contain synonyms. That way, when people search for a term, other photos with similar tags will also appear.

Asset categorization

While your digital assets are organized into projects, not all photos belong to a project-based category. Organize your digital assets by reference, not by type, such as employee photos or brand logos. SEO allows users to organize their assets in a way that complements how their organization works.

Sand Up albums

As an individual user, you can create albums for your own use or to share with others. Use albums to create a collection of information that can be integrated into your website or intranet. Someone who manages the site might want to create a scrapbook to share with others who work at the same company. If you want to edit a topic that other people can’t see, or if you want to share photos from outside the system, it’s best to use albums.

Guard up up to date with updates

Maintaining the functionality of your digital asset management system requires regular system updates. The cloud-based DAM should update automatically, even without your involvement. You’ll ensure that you’re getting the most out of your software investment and that you’re always up updated on the latest fixes for your system.

Final words

Using a digital asset management system can bring significant benefits to an organization. It can improve file management, storage and transfer. It can also provide better alignment between channels as well as digital asset protection and file optimization. Purchasing a digital asset management system requires significant upfront work. However, the effort is worth it as it can have a significant impact on a company’s investment in their content.

Final note

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