A 1-by-1-pixel image can be buried in an email’s header or footer by senders who want to learn more about you. As soon as you open an email, the image loads and transmits data, including information about your location, that can be used to create a profile of your online behavior. Apple claims that MPP allows all distant material to download in the background whether or not an email is opened. As a result, the data that those tracking pixels collected is useless. Apple claims that during the process, it doesn’t learn anything about you. MPP also prevents senders from discovering your IP address, which could enable them to pinpoint your position, by routing all remote content—including tracking pixels—through numerous proxy servers. Apple’s proxy network will instead offer you a random IP address that merely reveals your general location. Apple claims that it also doesn’t look up your IP address. We mentioned below are the steps to turn on Email Privacy Protection on iPhone and Mac.

Steps to Turn on Email Privacy Protection on iPhone and Mac

Enable Apple Mail Protection on iPhone

Step 1: Open Settings. Step 2: Scroll down and tap Mail. Step 3: Select Privacy Protection. Step 4: Toggle-on the Protect Mail Activity switch by sliding it to the right.

Enable Apple Mail Privacy Protection for Mac

Step 1: On your Mac, open the Mail app. Step 2: Select Mail, and then select Preferences. Step 3: Click Privacy. Step 4: Select Protect Mail Activity.

Final Words

We hope you like our article on how to protect Email Privacy on iPhone and Mac. For marketers, understanding this is essential because the majority of senders will employ an open pixel present in the message’s content to collect open data. Marketers won’t be able to precisely pinpoint which recipients are actually opening a message in their Apple mailbox because Apple is secretly loading all content through this upgrade. Instead, regardless of whether the receiver actually opens the message, every message that is delivered to Apple mail will look to have been opened.

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