How to Stop Instagram Data Tracking to Limit Targeted Ads – Guide

Instagram is a big money generator. Parent company Facebook doesn’t publish figures on how much the division earns, but it reportedly generated $20 billion in ad revenue in 2019 — that’s a quarter of Facebook’s total annual revenue. Or to put it another way, more money than YouTube makes for parent company Alphabet. At the heart of Instagram’s financial success are two things: Advertising (Stories feature, which the company acquired from Snapchat, is now full of it) and the data behind all that advertising. And there’s a lot of it. Through its integration with Facebook, Instagram uses your personal data to show you ads that the company believes you are likely to click. This information comes from what you do in the app and on Facebook, from your phone, and from your behavior when you are in non-Facebook areas of the Internet. First of all, everything you do on Instagram is tracked. Almost every online service you use collects information about your actions. Each thumb scroll in your feed gives you insights into your behavior. Instagram knows you scrolled through your high school crush’s profile at 2am for 20 minutes. The data that Instagram collects is not just for advertising. The company uses your information – for example, which device you log in with – to detect suspicious login attempts. Your crash reports phone it can help the company find bugs in the code and identify parts of the application that no one is using. In 2019, Instagram did away with the “Follow” tab, which showed all the public posts you’ve liked. Other than deleting the app completely, there’s little you can do to stop Instagram from tracking your behavior on the platform, but there are things you can do to limit the data it collects and the types of ads you see online.

How to limit Instagram data tracking for ads

Final note

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