How to Use Digital Marketing Strategies to Grow your Business – Guide

There is no denying that the internet has permeated almost every aspect of our lives. Now a verb, “Google” is the first port of call for most people when they need or want to know something. What does this mean for you and your company? Simply put, creating and promoting content that appears in search results has never been more important. Digital marketing remains one of the most effective ways to reach customers and followers online. Following a well-thought-out digital marketing strategy is critical to helping small and large businesses increase their bottom line. Maintaining an online presence is more important than ever to connect with today’s consumers.

digital marketing strategies

Create a killer content strategy

80% of shoppers say they prefer to get business information through items rather than ads. This means they want to collect information about your brand organically and not through ads. Additionally, educating buyers has been shown to help increase sales. So take the time to study your analytics and your competition. Make a list of topics related to your business and audience. Then create content geared towards adding value to your customers. Whether you’re sharing content on your blog or on social media, pay attention to how you’re doing it and adjust your content plan over time. Pay close attention to shares and tags – this kind of organic distribution is key.

Make the most of your email list

Email marketing can have an ROI of up to $44 for $1 spent. There is huge potential there. So focus on building your email list – offer a discount or free download in exchange for emails. Run contests and giveaways and shamelessly pocket your newsletter. When planning your email marketing strategy, keep subject lines short and make emails interactive with gifs and surveys. For emails, keep it short and sweet with the name of the game. Add custom details and make sure mobile-friendly. Finally, make sure you have a strong landing page for every click so you can close the sale.

Use social media to build relationships

Most people under 65 are on at least one social media platform. Social media is an excellent place to share content and make a name for yourself. Customers also use social media to inform their purchasing decisions: 54% of people on social media use it to research before making a purchase. 71% say social media recommendations increase the likelihood of a purchase. So don’t miss out on the free promotion you get through social media profiles. While you’re there, study analytics and demographics to ensure you’re sharing the right content for your audience.

Step up for a social cause

If you’re not sure what to share on your blog or social media, share about the social causes you support. Perhaps donate a portion of the sales to a specific charity. Maybe you have a monthly volunteer day for your employees. Maybe it’s plastic free with your packaging, whatever it is, share content related to the cause. Share why this is important to you and how your audience can get involved. Most importantly, share how you will continue to support in the future and the impact of your support.

Use remarketing/retargeting

Have you ever Googled something and then seen ads everywhere afterwards? This is because of remarketing, also known as retargeting. Using this tactic makes site visitors 70% more likely to buy. It works by showing ads on other websites to people who have already visited your webpage, encouraging them to come back and buy the item they were viewing. It’s an effective way to ensure you don’t miss out on potential sales.

Final note

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