How Video Marketing is Advantageous for Business – Guide

In the age of YouTube, live streams, Instagram Stories, webinars and more, it’s clear that video content comes first. It is also clear that each year more and more content marketers are realizing the numerous compelling benefits of incorporating video content into their digital marketing strategy. From promoting a product or service to increasing customer loyalty and expanding your reach on social media, video content marketing is adaptable, accessible, and can give you a powerful edge over the competition when done right. And there’s the key. If it’s done right. With so much content to compete with, it’s important that your content is optimized to its highest potential and strikes the right balance to reach customers and capture their attention. A business that uses video marketing effectively can increase sales, conversions, and brand image. However, a bad video marketing strategy can be disastrous for businesses.

How video marketing is beneficial for business

increase revenue

Marketers who use video are increasing company revenue 49% faster year-over-year than those who don’t, according to research by the Aberdeen Group.

Influence Purchase Decisions

90% of customers say product video helps them make purchasing decisions, says Forbes, and 64% say watching a video makes them more likely to buy, according to Animoto. Additionally, 97% of marketers say video has helped increase user understanding of their product or service, according to HubSpot.

Give people what they want

From brands, people prefer video content over emails, newsletters, social images, social videos, blog posts and downloadable content (like PDFs), according to data from HubSpot. When considering buying something and wanting to research their options, consumers use a variety of methods. Some of the top tactics include using a search engine, visiting a company or product’s official website, viewing review sites, and watching videos. Video can be easily embedded in each of these places, giving your brand a better chance to convince the consumer.

increase traffic

Video users enjoy 41% more search web traffic than non-users, according to research by the Aberdeen Group.

Embedding a video in a page or post nearly triples the average number of linked domains, as stated in research by Moz.

bounce Up conversions

Video users have 27% higher click-through rates and 34% higher web conversion rates, says research by the Aberdeen Group. Plus, using video on a landing page can increase conversions by 86%, according to EyeView Digital.

Final note

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