What Does UX / UI Stand For – Guide

UI Design and UX Design are two of the most confusing and mixed terms in web and app design. It’s understandable. They are often lumped together in the same term, UI/UX Design, and appear to describe the same thing when viewed from the surface. It is often difficult to find concrete descriptions of both that don’t go too far in the jargon. But don’t be afraid! “UX” stands for “User Experience”. A user’s experience with an application is determined by how they interact with it. Is the experience smooth and effortless or clunky and confusing? Does navigating the app seem logical or arbitrary? Does interacting with the app give people the feeling that they are efficiently completing the tasks they set out to do, or does it feel like a struggle? User experience is determined by the ease or difficulty of interacting with UI elements created by UI designers.

UX stands for User Experience and UI stands for User Interface

UX/User Experience

A UX is the interaction of users with the company’s products or services. UX design is focused on delivering meaningful and enjoyable experiences to users. A better user experience is often encouraged by layout, responsiveness, page loading, and more. Companies often focus on delivering content goals in UX decisions, including average session length, bounce rate, conversion rates, and more. Sentiment testing and heat mapping are also key testing strategies here.

User Interface / User Interface

A user interface encompasses everything a customer experiences when using a company’s digital products and services. The UI focuses more on brand deliverables like color scheme, typography and more of the website and other digital products. Similar metrics can help a business understand the user interface, but the focus here is primarily on the real elements of digital ownership.

UX and UI

UX and UI similarly approach a better, unified digital experience, but differ in the fact that UX is more focused on the user’s ongoing feeling towards the digital experience and UI is more focused on configuration.

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